Press & Media

Press releases, media coverage, and industry articles about S-E-T-T Worldwide Reservation — your B2B travel technology partner since 1989.

S-E-T-T at a Glance

1989 Founded
12,000+ Agency Partners Worldwide
195 Countries
2.7M Hotels Connected
40+ Years of Experience
24/7 Global Support
2026

SETT Drives Expansion and Puts Travel Agencies in Focus

Industry portal Reise vor9 reports on S-E-T-T's European growth strategy. CEO Oliver Riefler outlines the key priorities: a strong group business (60% of revenue), the dynamically growing B2B portal SETT Hub (30%), and new distribution structures in Germany. The talks with the RTK Group and full Booking.com integration are highlighted, along with 25 offices worldwide and dual headquarters in UAE and Canada.

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2025

S-E-T-T: Modern Technology, Personal Service

In-depth feature on the SETT Hub as one of the largest B2B platforms in travel distribution: over 700 channel managers, 360 bed banks, 2.7 million hotels worldwide. Focus on Booking.com access with exclusive B2B rates, transfers in 1,500+ destinations, the B2B ticket shop with ~50,000 sport and event tickets, and the personalised training and support concept for travel agencies.

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SETT Expands Portfolio and Improves Support

S-E-T-T announces a significant expansion for Winter 2025/26 with new hotels across Asia, the US, and Latin America. New local support numbers for Austria and Germany, a specialised last-minute department, and the proven 24-hour group offer guarantee take centre stage.

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SETT Now Offers Transfer Bookings

Trade publication touristik aktuell covers the SETT Hub expansion to include worldwide transfers across 700+ destinations in 200+ countries. Shared, private, shuttle, and VIP transfers are highlighted, along with integrations into leading agency systems such as Myjack, Bosys, Midoco, and Argus, plus the net-rate model.

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Innovative Solutions for the Travel Industry Across Three Business Fields

TOP Aktuell presents S-E-T-T's three business areas: group bookings with 24-hour processing and a specialist department for corporate travel agencies, the SETT Hub as a B2B booking platform with access to 700+ channel managers and an AI-powered hotel price checker, and the B2B ticket shop with ~50,000 sport and event tickets. New contacts for Austria — Alexander Ebner (Sales Director) and Simone Maidorfer (Head of Groups & Regional Strategy) — are also introduced.

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2024

Paxconnect: More Travel Agency Links in the Paxlounge

touristik aktuell reports on the expansion of Paxconnect's Paxlounge. S-E-T-T is named as one of the new data partners — alongside Ratehawk, Bedsonline, Explorer, SKR, and Center Parcs. The integration underscores the growing importance of the SETT Hub in German travel distribution.

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S-E-T-T Worldwide Reservation for More Bookings

TIP provides an extensive feature on S-E-T-T's AI-powered booking platform. Highlights include the AI-based hotel price analyser, the 24-hour group offer guarantee, 50,000+ sport tickets, and full white-label capability for travel agencies. The net-rate model gives agencies full control over their pricing.

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RTK Romania Named New General Sales Agent for S-E-T-T

Business Review covers the strategic partnership between S-E-T-T and RTK Romania. The Romanian business magazine highlights the AI-powered booking platform giving travel agencies in Romania access to hotel bookings, activities, and the exclusive sport ticket portal. CEO Oliver Riefler explains the benefits of the integrated AI-based Hotel Rate Analyser.

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2023

SETT Recruits Ebner as Sales Director

touristik aktuell reports on the expansion of S-E-T-T's sales team: Alexander Ebner joins as Sales Director for Austria, Slovenia, and Italy. The move underscores the strategic expansion of S-E-T-T's distribution structure in the DACH region.

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S-E-T-T HotelHub: New General Representative for Austria

TIP covers the appointment of Bernhard Wegscheider as General Representative for Austria of S-E-T-T HotelHub. Wegscheider brings extensive experience from the aviation industry, tour operators, and travel IT, and aims to strengthen the market position in Austrian travel distribution.

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Press Contact

For press enquiries, interviews, and media assets, please get in touch with our team.

S-E-T-T Worldwide Reservation FZE

Email: oliver@s-e-t-t.com

Web: www.s-e-t-t.com

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