Showcase Amsterdam
Group & Conference

Story: A Norwegian purchasing cooperative company wished to hold their annual conference in Amsterdam. Customer and Suppliers are participating in the conference and should have time to mingle and network. The client chose the Americain Hotel next to Leidseplein as it is not just an outstanding hotel but centrally located. In order to make the first day as efficient as possible, we organized next to the American Hotel a Barbecue - directly over the waters of the Singlegracht. The very charming Jazz Trio "Kit & the Kat" entertained perfectly and gave the BBY a nice extra touch (see movie below). On the next day, the conference ended at lunchtime and we had lunch served on salon boats while cruising the city with guides explaining. The boat tour had several stops so the guests could swap vessels. We ended the tour directly at the hotel. We started the evening with a cocktail lesson in the House of Bols. Every participant created 2 cocktails - which counted as an aperitif. We transported the happy group to the Café de Waag, where a nice but relaxed Dinner was prepared.

Number of participants: 90 participants from all over Norway



Arrival at airport, meet and greet by assistant

Transfer to Hotel

Check-In at Hotel

Lunch in Hotel


Conference in the Hotel with Coffee Break

Audio & Video Equipment, Technician



We organized a BBQ in front of the hotel on a platform over the water

Amsterdam 1.jpg


Breakfast Buffet

Conference in the Hotel

Coffee Break 

Walk from the hotel to the channel boats


Lunch and open bar on board during a Cruise through Amsterdam ending at the House of Bols.



Cocktail Lesson in the House of Bols Academy then Transfer to "Cafe de Waag" for Dinner



Time to shop or sleep off the cocktail lesson. Farewell Breakfast Buffet

Then Transfer to the airport with assistance.