About S-E-T-T

Born from travel.
Built for agents.

S-E-T-T stands for Sport & Events Tours & Travel. Since 1989, we've been solving real problems for real agencies — and we haven't stopped.

Where we come from

We started in 1989 as a destination management company for Germany and Austria, specializing in group travel for sports events and cultural tours.

As demand grew, we expanded across Central and Northern Europe. In the 1990s, we faced a choice: keep managing paper allotments, or build digital systems. We chose to build.

Together with IT experts, we created proprietary booking infrastructure — systems that are still in use today. Over time, we realized we had become a technology company — but one with a difference.

What makes us different

Every feature we built came from the agent's perspective, from real problems we'd encountered ourselves. When partners said "can we use that too?" — SETT Hub was born.

As a private company, we think long-term. No investor pressure for quick revenue. No shortcuts. Just solid infrastructure that has weathered every crisis in the travel industry for over three decades.

We don't compete on marketing spend. We compete on product quality, support, and trust.

Our journey, decade by decade

1989

The Beginning

Founded as a DMC for Germany & Austria. Specialized in group travel for sports and cultural events.

1990s

Going Digital

Replaced paper contracts with dynamic availability systems. Expanded destinations to Central & Northern Europe.

2000s

Building Infrastructure

Partnered with IT experts to create proprietary booking systems. Technology became core to everything we do.

2010s

Platform Launch

SETT Hub launched as a full B2B booking platform. Product lines expanded, partnerships grew organically worldwide.

2020s

AI Integration

Integrated AI to accelerate workflows for individual and group bookings. Weathered the pandemic, emerged stronger.

Today

Global Scale

12,000+ partner agencies in 195 countries. Continuously improving.

What we believe in

Partnership First

Technology should support relationships, not replace them. We invest in long-term partnerships with every agency.

Long-Term Thinking

We're privately owned. No quarterly pressure. Every decision is measured in years, not sprints.

Built from Practice

Every feature exists because an agent needed it. We solve real problems, not imagined ones.

Our Team

The people behind S-E-T-T

An international team with decades of combined experience in travel, technology, and sport tourism.

Sales & Market Development

Louise Drechsel

Louise Drechsel

Sales Germany · Shareholder

DACH sales, SETT Service GmbH, ITB, webinars.

Kira Riefler

Kira Riefler

Sales Scandinavia, MICE & Groups

Sales DK, NO, SE, sales & group travel.

Alexander Ebner

Alexander Ebner

Sales Director Austria, Italy, Slovenia

Sales AT, SI, Northern Italy, onboarding & network development.

Cissy

Cissy

Sales Indonesia & Bali Groups

Bali groups, curated journeys, transfers & villas.

Group Travel

Simone Hofer-Maidorfer

Simone Hofer-Maidorfer

Group Travel Team Leader — Austria

Group travel operations, DACH market & supplier management.

Scarling Florian Fernandez

Scarling Florian Fernandez

Group Travel Team Leader — Spain & USA

Group travel Spain & USA, hotel coordination & refund management.

Oliwia Warczok

Oliwia Warczok

Group Travel Team Leader — IT, PL, CZ & HU

Group travel operations & coordination.

Imee Reyes

Imee Reyes

Group Travel Sales Coordination

Contracts, rooming & cross-market supplier coordination.

Operations & Support

Dani Villamia

Dani Villamia

Head of Support & Business Operations

Support team coordination, operational oversight, client onboarding & mapping.

Fahmida Parvin

Fahmida Parvin

Reservations & Operations · Purchase Team Leader

Cross-market operations & sport events.

Vincent Riefler

Vincent Riefler

Training, Onboarding & Sports Team Leader

Team training, onboarding, group sales coordination & sports/event tickets.

Finance & Accounting

Sarah May Saba

Sarah May Saba

Finance & Accounting Team Leader

Financial management, invoicing, accounting & payment control.

Oliver Riefler

Oliver Riefler

CEO & Founder

Strategy, partnerships, product & automation. Founded S-E-T-T in 1989.

Our Offices

Where we operate

Headquartered in Fujairah, UAE, with operational offices in 26 countries across four continents.

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Fujairah, UAE

Global Headquarters

Creative Tower, Fujairah
P.O. Box 4422

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Canada / USA

North America

Sales & partner management for the North American market.

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Germany

DACH Region

Sales & account management for Germany, Austria & Switzerland.

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Austria

Operations

Technology, operations & 24/7 emergency support center.

35 years of travel. One platform.

Join 12,000+ agencies who trust S-E-T-T for their travel technology.

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